Advertising

Stutterheim

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The Ouur × Stutterheim Stockholm Coat was introduced as the perfect union of Swedish luxury and Japanese-inspired simplicity. Ouur oversaw the collaboration from start to finish, conceptualizing the limited edition outerwear, including the garment’s design, the story behind it, and the creative direction of all photo shoots. These images, accompanied with press releases created by Ouur, were then used in all marketing campaign materials. 

Stutterheim produces the highest quality rainwear characterized by simplicity, functionality and timeless style. The brand’s vision is to produce great rainwear and accessories, filled with craftsmanship, passion and authenticity. 

 
 
 
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Ouur Collection and Stutterheim have long shared the value of timeless, classic designs that hold true for better weather or for worse. With reference to water and earth, the neutral palette of Ouur meets the dark, cold hue of Stutterheim with subtle elegance. As beautiful as it is functional, this 100% waterproof raincoat is handmade, with exquisite attention to detail.
 
 
 
 
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Credits

Photographers Bohman + Sjöstrand, Designer Jennifer James Wright, Art Director Albin Holmqvist, Creative Director Nathan Williams

 

Selected Work

Ouur Collection SS15

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The Spring/Summer 2015 collection was born from a sense of freedom and exploration that comes with the warmer months’ approach. With those sentiments in mind, we looked to the natural beauty of New Mexico and the region’s spirited icon, Georgia O’Keeffe, incorporating architectural silhouettes, desert hues and elegant simplicity into the collection.

The Ouur Collection is a collaboration between Ouur and Japanese interiors brand Actus and is produced and sold exclusively in Japan. The Collection is a seasonal line of apparel and housewares that focuses on simplicity in design and doing more with less. Our emphasis on classic silhouettes and neutral color palettes offers a wardrobe that’s easily interchangeable, comfortable and designed to last.

 
 
 
 
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Credits

Photographer Charlie Schuck, Stylist Ashley Helvey, Art Director and Designer Jennifer James Wright, Creative Director Nathan Williams

 

Selected Work

Ouur Collection SS16

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For the Spring/Summer 2016 Collection, we managed creative direction and full production for the campaign images, both editorial and lookbook. These images captured the essence and simplicity of the line, highlighting the angles and linear nature of the clothing fit. The campaign images were shared in retail stores, on social media, websites, posters, and in a press exhibition showcasing the line to press and buyers.

The Ouur Collection is a collaboration between Ouur and Japanese interiors brand Actus and is produced and sold exclusively in Japan. The Collection is a seasonal line of apparel and housewares that focuses on simplicity in design and doing more with less. Our emphasis on classic silhouettes and neutral color palettes offers a wardrobe that’s easily interchangeable, comfortable and designed to last.

 
 
 
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Credits

Photographer Pelle Crépin, Designer Jennifer James Wright, Art Director and Stylist Carolyne Rapp, Creative Director Nathan Williams

 

Selected Work

LG Electronics

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With music as our inspiration, we produced photos, playlists and an Instagram campaign to promote the latest bluetooth speaker from LG Electronics. We also pulled in key influencers to broaden the reach and showcase unique individuals participating with the product to highlight its ease and accessibility. 

LG, the multinational electronics company, is known worldwide for their innovative designs and products for home entertainment, appliances, communication and more. They approached Ouur to partner on a multi-channel media campaign for the new LG speaker with the aim of reaching a highly targeted audience.

 
 
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Credits

Photographer Anders Schønnemann, Stylist Nathalie Schwer, Art Director and Designer Mario Depicolzuane, Creative Director Nathan Williams

 

Selected Work

Zara

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Ouur produced and provided creative direction for a global web series for Zara. These lifestyle images were shared across Zara’s editorial platforms, including social media and the web.

Zara is one of the world’s largest international fashion companies, with over 2,000 stores across 88 countries. Zara strives to meet the needs of their customers, while also helping to inform their ideas, trends and tastes.

 
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Credits

Photographers Leo Patrone, Parker Fitzgerald, Pascal Gambarte and Hideaki Hamada, Creative Director Nathan Williams

 

Selected Work

Minted

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Ouur provided creative direction and produced a campaign for Minted’s fine art prints.

Minted is a web-based design marketplace. Minted sources creative content from a global community of independent artists. This content is then sold in the form of art, home decor, and stationery, creating opportunities for emerging artists, as well as a totally unique consumer experience.

 
 
 
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Credits

Photographer Anders Schønnemann, Stylist Nathalie Schwer, Art Director Mario Depicolzuane, Creative Director Nathan Williams

 

Selected Work

Ouur Collection AW15

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For the Autumn/Winter 2015 season, we drew inspiration from the Central Andes—the high elevation and dramatic mountains led us to design warm chunky knits, oversize coats, textured patterns and fibers unique to the region.

The Ouur Collection is a collaboration between Ouur and Japanese interiors brand Actus and is produced and sold exclusively in Japan. The Collection is a seasonal line of apparel and housewares that focuses on simplicity in design and doing more with less. Our emphasis on classic silhouettes and neutral color palettes offers a wardrobe that’s easily interchangeable, comfortable and designed to last.

 
 
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Credits

Photographer Tec Petaja, Art Director and Designer Jennifer James Wright, Co-Art Director Charlotte Heal, Creative Director Nathan Williams

 

Selected Work

Ouur Collection AW14

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The Autumn/Winter 2014 collection was our first foray into dressing for the year’s cooler days. To layer up as the temperatures drop, we incorporated seasonally appropriate materials such as wool from the English and Scottish countryside, as well as Japanese cotton and cashwool sourced in Italy. We’ve focused on our favorite basics—wool blazers, hooded jackets and knitted sweaters—to provide warmth and comfort, and lightweight textiles so we can stay active in the crisp air.

The Ouur Collection is a collaboration between Ouur and Japanese interiors brand Actus and is produced and sold exclusively in Japan. The Collection is a seasonal line of apparel and housewares that focuses on simplicity in design and doing more with less. Our emphasis on classic silhouettes and neutral color palettes offers a wardrobe that’s easily interchangeable, comfortable and designed to last.

 
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Credits

Photographer Neil Bedford, Designer Jennifer James Wright, Art Director Charlotte Heal, Creative Director Nathan Williams

 

Selected Work