In the same way that Kinfolk explores a theme within each issue, each notecard edition conveys a new concept through a fresh set of photographs. The second in the collection—The Hygge Edition—embodies the comforting Danish tradition of hygge.
Kinfolk is a lifestyle magazine published by Ouur. Founded in 2011, Kinfolk is now the leading independent lifestyle magazine for young creative professionals and also produces international editions in Japan, China, Korea and Russia. This biannual notecard collection is a practical extension of Kinfolk’s focus on cultivating community and nurturing friendships. Each edition of twelve notecards and envelopes showcases some of the most popular work from the talented international photographers featured in the magazine.
"When nature lowers the dial on sunlight and heat, our moods can easily sink in unison. Winter is when Danish folks savor their tradition of hygge (pronounced “hyoo-guh”), which is a sense of coziness, comfort and belonging all wrapped up in one. Hygge exists in all candlelit rooms, convivial conversations and shared meals in Denmark. But everyone around the globe can enjoy the feeling of hygge—just curl up with a book, gather in the kitchen or cuddle a furry companion."
Featured Photographers Maia Flore, Tec Petaja, Kathrin Koschitzki, Laurie Griffiths, Sharyn Cairns, Anders Schønnemann, Parker Fitzgerald, Designer Jennifer James Wright