New Tendency


Manuel Goller and Sebastian Schönheit believe in constantly redefining the norm and crafting fresh modes of thinking—which is why they decided to name their design studio New Tendency. Kinfolk magazine spoke to the co-founders of the Berlin-based practice about the importance of collaboration when designing timeless objects. From Kinfolk's Design Issue.

Kinfolk is a lifestyle magazine published by Ouur. Founded in 2011, Kinfolk is now the leading independent lifestyle magazine for young creative professionals and also produces international editions in Japan, China, Korea and Russia.

“Our work is based on the topology of everyday objects. The user’s need becomes the essence of our creations.” – Manuel Goller


Photographer Anders Schønnemann, Writer Mary Stutzman, Art Director Anja Verdugo, Creative Director Nathan Williams, Editor Georgia Frances King


Selected Work