For the Spring/Summer 2016 Collection, we managed creative direction and full production for the campaign images, both editorial and lookbook. These images captured the essence and simplicity of the line, highlighting the angles and linear nature of the clothing fit. The campaign images were shared in retail stores, on social media, websites, posters, and in a press exhibition showcasing the line to press and buyers.
The Ouur Collection is a collaboration between Ouur and Japanese interiors brand Actus and is produced and sold exclusively in Japan. The Collection is a seasonal line of apparel and housewares that focuses on simplicity in design and doing more with less. Our emphasis on classic silhouettes and neutral color palettes offers a wardrobe that’s easily interchangeable, comfortable and designed to last.
Photographer Pelle Crépin, Designer Jennifer James Wright, Art Director and Stylist Carolyne Rapp, Creative Director Nathan Williams